While LinkedIn is a critical tool in a job search, it can be challenging to use effectively. As a recruiter, LinkedIn is one of the tools I use to identify candidates. Here are my suggestions to better attract the attention of recruiters.
To land on a recruiter’s radar, make sure that your profile includes specific job titles and summaries in the Experience section. Simply listing that you worked at Goldman Sachs does little to help a recruiter understand if you’d be a potential fit for a role. For instance, a high yield credit analyst should include the job title and level, e.g. “Associate/High Yield Analyst.” In the summary below the title, list the industries and assets covered. Use key words for your target industry and job to highlight your previous experiences and skills so that your profile is more likely to pop up in keyword searches. Be specific about your titles and responsibilities.
Post a professional-looking headshot and set a simple cover photo for your background. Better still, check to make sure your employer logos show up. You can list awards and GPAs under your academic experience if you like.
To increase visibility on LinkedIn, maximize the number of connections you make, especially with recruiters. The wider your network is, the more visibility you’ll have. Search for recruiting firms that focus on your areas of interest and expertise. Then, request the connection and follow up with your resume and a brief but focused cover letter.
There are conflicting opinions on the #OpentoWork banner. Some recruiters may like it because they think you are more likely to respond to your outreach. Some recruiters may avoid you because they prefer to work with candidates who are employed and happy in their jobs. Connecting with recruiters directly is another way that you can signal more selectively that you are open to new opportunities.
Throughout your job search, it is important to be clear and explicit about the roles and opportunities that most interest you. Providing more specific summaries and descriptions of your current and previous roles will allow you to show up in a greater number of searches. Connecting with recruiters, colleagues, and other members of your network will increase the likelihood that recruiters and firms will find your profile. Coupling these steps with other kinds of in-person networking will go a long way in your search for your next opportunity.
